TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

co-branded card [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2000-09-05

English

Subject field(s)
  • Banking
DEF

A credit card with a specific retail brand attached to it, such as a gasoline station, a grocery store, a phone company, a car company, etc. These cards offer special incentives to Cardholders to shop with the retailer involved. One example is the Ford Citibank card, which offers money back to the Cardholder toward the purchase of a new Ford vehicle whenever the card is used.

OBS

Compare with affinity card.

Key term(s)
  • cobranded card

French

Domaine(s)
  • Banque
DEF

Carte de crédit qui procure des avantages à son porteur (primes, rabais, etc.) et affiche deux logos, celui de l'institution financière émettrice et celui d'une société, commerciale le plus souvent; elle permet de valoriser le système de fidélisation d'une marque (fabricant d'automobiles, fournisseur de services, etc.) en l'ouvrant à tout un réseau d'affiliation.

OBS

Comparer à «carte affinité».

Spanish

Save record 1

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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